New & Popular

Included in TIME's Best Inventions of 2024 list! Move over boring marble runs, there's a new kit in town. Witness physics in action with this innov...

This super squishy avocado is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 12" of Birthday Avocado is bursti...

What is it about mini things that makes us talk all high-pitched and goofy? Whatever the reason, tweens and teens will squeal over this adorable ki...

Pop into a perfect pastel world that's bubbling with creativity with this brand new fidget toy! It's 6 big pastel pink, white, yellow, and mint Plu...

Follow the rainbow to let a world of colors and creativity unfold to you with this brand new fidget toy! It's 6 big Plus-Plus pieces held together ...

Go with the flow and dive into a pool of creativity with this brand new fidget toy! It's 6 big blue and white Plus-Plus pieces held together by an ...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

Which wild style will you get? Designed to help kids throw the best pitches ever, this cool assortment of blind pack Junk Balls has 12 different st...

Is it really springtime until you've blown bubbles?! We don't think so! This cleverly designed supreme bubble blower blows THOUSANDS of bubbles in ...

Is it really springtime until you've blown bubbles?! We don't think so! This adorably designed sunflower bubble blower blows THOUSANDS of bubbles i...

Reduce stress, ease sensory disorders, and flex mind muscles with a puzzle toy that will fascinate kids and adults alike. This brand new magnetic c...

Reduce stress, ease sensory disorders, and flex mind muscles with a puzzle toy that will fascinate kids and adults alike. This brand new magnetic c...

Open this happy face bento box and have SOY much fun squeezing the super squishy surprises inside. There are 2 sushis, a fortune cookie with a fort...

Imaginations soar in the pretend play world of Calico Critters. Nursery friends Marshmallow Mouse baby Albert and Pookie Panda baby Angela want to ...

Knead sensory play that will help your little learner dig into the garden even on rainy days? KidDough is a super silky dough that's made with non-...

Kids love to collect tiny things. But where do they put it all? Here's an adorable craft solution: decorate 5 mini trinket boxes using over 200 sel...

Watch kids' faces light up with wonder and joy as this giant 48" by 34" yellow plane kite floats higher and higher in the breeze! Add extra magic t...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Discover up close the wonders of the natural world with kid-friendly binoculars! Perfect for bird watching in the backyard, at the beach, park, or ...

Discover up close the wonders of the natural world with a kid-friendly magnifying glass! Kids will spend hours using 4x magnification to explore th...

How far will your kite fly? This two-pack of rubber band rocket kites provides hours of fresh air entertainment as kids compete to fling their kite...

Unzip a sweet surprise with this oversized plush! The 17.5" x 11.25" x 5" bag looks like a Swedish Fish package, featuring detailed illustrations a...

Bababoo the loyal lion is a whimsical plush friend who loves cuddles. He comes with a fabric picture book that tells his story and ignites imaginat...