New & Popular

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

Will you dominate the land before the Wrath of Fire Mountain destroys your plans? A strategy game where you’ll roll the dice to choose your actions...

Included in TIME's Best Inventions of 2024 list! Move over boring marble runs, there's a new kit in town. Witness physics in action with this innov...

A game that captures the joy and determination of our beloved canine companions as they journey to their dog bowls with enthusiasm and wagging tail...

This super squishy avocado is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 12" of Birthday Avocado is bursti...

Reduce stress, ease sensory disorders, and flex mind muscles with a puzzle toy that will fascinate kids and adults alike. This brand new magnetic c...

Duomoto is the latest geometric, magnetic shape shifting puzzle from the makers of Shashibo! This amazing cube is powered by 96 rare earth magnets ...

Reduce stress, ease sensory disorders, and flex mind muscles with a puzzle toy that will fascinate kids and adults alike. This brand new magnetic c...

Best You Shake Up the Conversation Friends Edition features an abundance of thought-provoking questions designed to help kids form new friendships ...

This engaging game is packed with thought-provoking questions that are perfect for kick-starting conversations and getting the whole family talking...

Kids love to collect tiny things. But where do they put it all? Here's an adorable craft solution: decorate 5 mini trinket boxes using over 200 sel...

How far will your kite fly? This two-pack of rubber band rocket kites provides hours of fresh air entertainment as kids compete to fling their kite...

Unzip a sweet surprise with this oversized plush! The 17.5" x 11.25" x 5" bag looks like a Swedish Fish package, featuring detailed illustrations a...

Bababoo the loyal lion is a whimsical plush friend who loves cuddles. He comes with a fabric picture book that tells his story and ignites imaginat...

Inspire tweens and teens to dig into nature with this colorful LEGO Creator set! Choose from three springtime builds: a watering can with flowers a...

Enjoy a fun and relaxing build with the LEGO Icons Bouquet of Roses. This set creates a beautiful bouquet of 12 red roses in different stages—buds,...

Deep within the earth, in the dark chasms where no one returns, beyond all sense and light, comes the voice of the mighty ancient terror. And behol...

Introducing the Squishable Alter Ego Frog. A curious creature from a parallel universe that's been curious about one particular thing: sprinkling s...

Is it a lotus flower? Is it a frog? Either way, this whimsical friend is super squishy and ready for hours of imaginative play adventures in fantas...

Is it a toad? Is it a toadstool? Either way, this whimsical friend is super squishy and ready for hours of imaginative play adventures in fantasy f...

Introducing the Beast Alter Ego Plague Doctor, the urban legend that roams the night!  Each Alter Ego is part of an inter-dimensional collection of...

Explore alternate universes with Video Game Alter Ego Penguin! With its unique mix of video game and penguin sensibilities, you can cast a line for...

Snuggle up with your own Kiddie Alter Ego Penguin! This little cuddler, made of ultra-plush fabric, is a salute to the simpler times of childhood, ...

Introducing the Alien Alter Ego Plague Doctor! Explore alternate universes with a Snacker-sized Squishable friend that's just itching for an inters...