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Bring your resident Manga artist's talent to light with a high-quality tracing tablet that's durable, portable, and USB-C rechargeable. Designed fo...

Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

Discover the ultimate new way to throw, catch, and have a blast with family and friends: with a smaller, shorter Bad Rap Javelin! This 18" Travelin...

Give bathtime some flair with this set of 12 vibrant gel sticks! These chunky twist-up crayons are safe for all tub and tile surfaces and wash away...

You won't believe it's not butter...cream! Satisfy the sensory needs of slime connoisseurs with this brand new teal putty from Crazy Aaron's. Bette...

Kids ages 2+ who love machinery dig into construction play with Bruder's Roadmax Excavator. With a chunkier design for smaller hands, this realisti...

Explore chemistry in a delicious way: making gummy bunny, tulip, and Easter egg candies! As they prepare these yummy treats, young scientists inves...

Raise live caterpillars and watch them transform into Painted Lady butterflies in just three weeks. Redeem your prepaid voucher to get 5 free cater...

Capybaras are so on trend right now, and for good reason: they're adorable, carry things on their heads, and let other animals ride on them! This c...

Dive into a world of creativity with magnetic building blocks! Perfect for aspiring architects, engineers, and imaginative minds of all ages, these...

Turn dress up play (or everyday errands) into magical memory-making adventures! Your little dreamer will be pretty in pink as she dances and twirls...

Skip the salon and create fun memories of getting glamorous manicures at home! With this all-in-one kit, glam girlies choose between 5 sets of 12 p...

Creative kids enjoy unplugged time coloring cute charms, shrinking them down in the oven, and stringing them to make keychains, bracelets, and neck...

Birds of a feather flock together, and these interactive Digibirds want to come home to roost with you! Available in 12 collectible styles, each bi...

Brighten dreary days with an amazing umbrella that gets MORE colorful in the rain! Kids feel like magicians as they step outside in a storm and wat...

Why draw with boring sidewalk chalk sticks when you can create way cooler, more vivid designs with DIY chalk paint?! Your kids will beg to go outsi...

Say hello to the most adorable vacuum you've ever seen! Future robotics engineers build their own cleaning friend using the illustrated instruction...

Perfect for curious kids who love deep dives into specific topics, this educational "Earth" book takes readers on a choose-your-own learning advent...

Delight animal-loving kiddos and adults with a fun new mindfulness activity. Following simple instructions, builders assemble a 3D puzzle using eco...

Delight animal-loving kiddos and adults with a fun new mindfulness activity. Following simple instructions, builders assemble a 3D puzzle using eco...

Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

We've cooked up this egg-cellent fidget sensation just for you! Available only at The Good Toy Group member stores like ours, this intricately desi...

Is it really springtime until you've blown bubbles?! We don't think so! This cleverly designed mini blaster is ready for fun: just dip it in the tr...

Looking for a sweet springtime gift? Kids enjoy the surprise of grabbing and squeezing this satisfyingly squishy songbird, then lifting the nest pl...