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Discover animals from around the world with this colorful magnetic building set! Little ones snap together soft-touch animal heads and bodies to cr...

Easily build and play with the animals, or mix and match for crazy combos! The soft animals simply click on the bars, making them ideal for little ...

Beep. Boop. Who said robots aren't flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic bars ad...

Build your SmartMax car and cruise into adventure! My First Car is a magnetic play set that seamlessly integrates into the SmartMax universe. Build...

Build your SmartMax plane and fly into adventure! My First Plane is a magnetic play set that seamlessly integrates into the SmartMax universe. Buil...