Imaginative Play

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with this set of three soft, flocked baby rab...

Explore indoor and outdoor terrains in a brand new way with a spinning, flipping, twisting remote control stunt car! This mini race car has an LED-...

Does your child have power over dragons? With a remote control in their hand, they will! Any child who wants a pet dragon needs this awesome new HE...

Blast the music and turn off the lights... here comes the coolest bubble machine you've ever seen! This all-terrain 4x4 RC car can move 360 degrees...

Take your RC adventures to a whole new level with this futuristic Spider Car! It has a metallic alloy body, bright LED lights, and a rechargeable b...

Introducing Marvin’s Amazing Magic Pens! Budding creators can unlock a world of wonder as they use the 20 pens to draw magically changing colors, s...

Help shy children build confidence and public speaking skills through the power of magic! Perfect for Rubik's cube lovers and budding magicians, th...

Liven up the make-believe feast with this Set of Assorted Fruits & Veggies – featuring an apple, pear, orange, banana, cucumber, mushroom, carr...

It's Levi-ooo-sa, not Levios-aaa! Cue Hedwig's theme and press play on storytelling with Hermione and Crookshanks! This realistic figurine set is a...

Load up the Dino Adventure Hauler and save the day with 5 colorful dino friends! It’s equipped with light and sound effects that will keep your fut...

Let's go girls! Kids who love dress up and imaginary play will adore this 11" doll set. Dressed in a zip-up purple unicorn onesie, Luna is ready fo...

If your imaginative child loves to play as a unicorn AND a pegasus, then they need this alicorn dress! It combines the magic of both mystical creat...

Looking for the perfect holiday dress, or to add some sparkle to winter pretend play? This glamorous dress features a glittery gold top and a multi...

⚠️ Unfortunately, we are unable to ship this product. It is currently available for in-store pickup and local delivery only. ⚠️ Imaginations soar i...

Cook delicious meals just like a grown-up with this realistic soup set that makes bubbling sound effects and produces a cool mist that looks just l...

⚠️ Unfortunately, we are unable to ship this product. It is currently available for in-store pickup and local delivery only. ⚠️ This special editio...

⚠️ Unfortunately, we are unable to ship this product. It is currently available for in-store pickup and local delivery only. ⚠️ The Brio name defin...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Perfect for tweens and teens, fingerboarding is a screen-free social or solo entertainment that hones fine motor skills. This pack features legit g...

Puzzle lovers and Rubik's cube collectors will flip for this brand new addition to the line! The colors on this 3x3 cube change depending on its an...

"It matters not what someone is born, but what they grow to be." Cue Hedwig's theme and press play on storytelling with Dumbledore and Fawkes! This...

Cue Hedwig's theme and press play on storytelling with the Boy Who Lived! This realistic figurine set is a must-have for Harry Potter fans of all a...

What's hidden inside this big golden egg? Curious kids can flex their independence, develop gripping and digging skills, and get out extra energy b...

Does your child love to watch dad shave? Now you can bring the barber shop into your home for a realistic but totally safe pretend play experience!...