Imaginative Play

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with this set of three soft, flocked babies i...

The perfect chair for a rest or a small nap. This chair fits the mouse family perfectly and can easily be mixed with other mouse furniture and acce...

SS24 Collection is coming soon! Stay tuned.

With the amazing BRIO Tow Truck no cars need to get stuck after a breakdown again. Just pull up behind the car, lower the magnetic coupling and hoi...

The clever crane wagon always gets the job done. With a retro orange and green design this crane can load the heavy boulder onto the waiting wagon....

Learn 100 magic tricks that can be easily mastered - and be prepared to amaze your audience! Card tricks, disappearing coins, rope tricks - they're...

Craft your own miniature bathroom with this magical wooden furniture kit! Pre-cut pieces let you easily assemble a 1:12 scale replica of the fantas...

Welcome to the magical world of Mouse Mansion: join Sam on adventures big and small! This plush mouse is wearing a knit blue sweater and has soft p...

Welcome to the magical world of Mouse Mansion: join Julia on adventures big and small! This plush mouse is wearing a knit red dress and has soft pi...

This iron and ironing board is one thing you need for the perfect laundry room. It's made of metal, and covered with unique Maileg fabric. Make pla...

This nocturnal wide-eyed Flying-squirrel puppet is designed in ultra-soft plush in his flying position, allowing the puppeteer's hand to glide this...

It's Levi-ooo-sa, not Levios-aaa! Cue Hedwig's theme and press play on storytelling with Hermione and Crookshanks! This realistic figurine set is a...

Let your twinkle twinkle little star shine with this irresistible shimmery gold tutu! Three layers of soft tulle with sequins and a knit underskirt...

Take your little one’s imagination to new heights with these dazzling Gold Shimmer Wings! With a durable wire rim frame, soft elastics, and beautif...

This Polly Pocket™ Something Sweet™ Cupcake Compact features an adorable cupcake on the outside with a wristlet strap and fidget pop-it cheeks! Ope...

Head to the great outdoors and play out camping fun with Chelsea doll inspired by onscreen adventures from the hit Barbie series, It Takes Two! Thi...

Float, fly, and find Good Green Fun™ no matter how you travel. The Green Toys™ Seaplane is ready for earth-friendly excitement in the sky or out at...

This set is all you need for your soft plush dog. The set includes a bone, collar and leash packed nicely in a metal suitcase with a beautiful Mail...

The elephant is one of the largest animals in the world. As an herbivorous mammal, it can eat up to 330 pounds of food in one day! As a HALFTOY, yo...

The Ankylosaurus, an herbivore was as large as a military tank and very hard to attack due to its hard armored body. It weighed about 10,000 lbs an...

This 24-piece set includes wooden nails, screws, nuts, and bolts for hours of creative, "constructive" fun. Preschoolers will love using the hammer...

Roll into imaginative play with Pearl and Rocky and their pastel blue pushcart! These adorable penguin babies are soft, flocked, poseable Critters ...

Discover one of our latest eco-friendly friends! The Viking Hearts Firetruck!  Made from 98% sugar cane and 2% wood chips from rubber tree waste. I...

Up, up, and away! The high-flying Green Toys Helicopter is ready for action! This eco-friendly chopper is made in the USA from 100 recycled plastic...