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Remind kids what's really important in life with an adorable story that was written by a dad and his son. When the world feels overwhelming, cuddle...

Meet the emotive eggs! A set of 3 adorable wobble rattles with different facial expressions. These expressive companions engage babies with their c...

Create your own sensory adventure with PlayTab Tiles Sensory Set 4. This innovative modular toy lets you mix and match twelve unique tiles onto a w...

A perfect first puzzle for kids ages 1 and up! We love the extended play value of this double-sided magnetic puzzle. One side features 12 cute piec...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

Take the stress out of bathtime: turn the tub (or shower) into a place where laughter bubbles up and imaginations overflow! Kids make a splash shoo...

Early learners enter a world of endless storytelling possibilities with stacking cubes and rolling cars! This beautiful set of 5 different sizes of...

This soft baby doll plush is a deer-ly beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddled i...

For ribbiting bathtime entertainment, you need this adorable frog in a boat! Wind it up on the bottom and watch the little froggy friend drive arou...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa stopped for a c...

Smootheez are a supersoft handful of squeeze-um, squish-um, squash-um fun. Once in hand, they are hard to put down.What Mary Meyers Stuffed Toys lo...

What's hiding inside these two flowerpots? Toddlers learn about cause and effect by pouring water from the watering can into each of the flowers. T...

A small plush toy which is perfect for a tiny hand. The mini sized bunny has the sweetest look and a very soft hand feel.SKU: 16-4991-00Size: MiniH...

Give the gift of sensory play in a whole new way! Just add water to this jar to activate the light, and tap the jar to change the light colors! We ...

Is it a toad? Is it a toadstool? Either way, this whimsical friend is super squishy and ready for hours of imaginative play adventures in fantasy f...

These lucky safari animals are on the move! 4 extra-large train cars – and 3 soft animals – connect with magnets. Snap them together in countless w...

Develop your toddler's imagination and fine motor skills! These adorable push-along dinosaurs are perfectly sized for little hands to grip while en...

Pull into prehistoric station with a delightful dinosaur train set for little learners! It's an open-ended storytelling playset that encourages cre...

The PlanToys Flexi Jellyfish is designed to fit in a child's palm. The design inspiration comes from jellyfish and how they effortlessly glide thr...

Bilibo is anything your child can imagine. A turtle shell. A sand scooper. A water bucket. A rescue helmet. A hero mask. A wobbly, spinning seat. A...

Bilibo is anything your child can imagine. A turtle shell. A sand scooper. A water bucket. A rescue helmet. A hero mask. A wobbly, spinning seat. A...

Celebrate each new sunshine filled day with our Bria the Butterfly Snuggler stuffed animal! This charming Butterfly features a design awash in fres...

This super cute Butterfly from our Garden Friends Collection has come from the garden to provide comfort and joy for bath times and bedtimes. Each ...

Soft doesn't even begin to describe this little cuddly friend. This 10 inch bunny's deluxe plush fur, big hazel eyes, and long floppy ears are trul...