Baby & Toddler

Build your own magical unicorn world in the tub! Complete the 12-piece jigsaw puzzle to create a magical world for the unicorns, fairies and prince...

Bashful Puppy Loves You is a charming book about a very loyal dog – it even has soft puppy paws! A quirky cloth book with crinkles, textures, color...

Jellycat's kindly bear wants readers to know that Bartholomew Bear Loves You. This scrumptious book has soft golden paws, tactile fabrics, crinkle ...

Bashful Bunny Loves You is a gorgeous first book for curious little ones. This soft cloth book has so much to explore, with floppy fur arms, flaps ...

This sensory book is filled with fun touches to keep pre-K kiddos engaged and learning their ABCs! With letters to trace with fingers, enthrallingl...

The pegs on the bench go up and down, playing peekaboo on this solid wood pounding activity. Non-removable pegs take turns showing their smiles whi...

Ready for some drip drop fun? Oomplz is a soft, safe bath toy that allows little ones to explore gravity, water transference, suction power, and di...

There’s so much do see and do on the African savannah and Baby can join Georgie the Giraffe on her adventures with our Soft Activity Book! Release ...

Snuggle up to our Soft Activity book about Farrah the Fawn! Reading has never been so cuddly! Explore the soft textures and look for the hidden fea...

Lighthearted and cheerful, Dreya our plush Dragonfly Sshlumpie invites Baby to join her on her exhilarating flights across the meadow! A welcoming ...

Getting relief from teething pains doesn’t have to be a stretch when Georgie the plush Giraffe Teether is near! Outfitted with a mint green teether...

Though she’s famous for moving slowly, Shalem the Snail Playtivity Rattle is always quick to put a smile on Baby’s face! Crinkle and rattle sounds ...

With a blur of rainbow colors, Dreya the Dragonfly Playtivity Rattle zips to Baby’s side whenever there are teething pains to soothe or boredom to ...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

You might say that crafting a toy that’s both a blankie and a stuffed animal is a tall order, but we’ve combined both in Georgie, our plush Giraffe...

This great infinity symbol bead maze is a fantastic way to help your little ones develop their early life skills as they play. Slide the differentl...

Welcome to Messy Farm – the home of adorable animals ready for a good scrubdown! Kids will love transforming grubby farm critters back to their cle...

Two adorable swim-ready platypuses in the one set and no batteries required, simply wind them up, release into the bath and then watch the little p...

A tactile and sensory experience all rolled into a unique "play through" format. Each page of this soft book features a round cut-out for weaving t...

A refreshed version of our award-winning Atom rattling teether toy! Twelve colorful bendy arms with textured ends stem from the round center of thi...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

This happy little bird has flown in to join tub time and visit its ladybug friend! Toddlers learn about cause and effect by pouring water from the ...

A bright and sunny introduction to the plant life cycle for little ones, featuring tabs to pull and surfaces to touch. Each page has a different in...