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Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, cream-colored Fennec Foxes - ...

We've cooked up this egg-cellent fidget sensation just for you! Available only at The Good Toy Group member stores like ours, this intricately desi...

Is it really springtime until you've blown bubbles?! We don't think so! This cleverly designed mini blaster is ready for fun: just dip it in the tr...

Looking for a sweet springtime gift? Kids enjoy the surprise of grabbing and squeezing this satisfyingly squishy songbird, then lifting the nest pl...

Empower kids to show their true colors with the GenMe All-in-One Airbrush Designer! This one-of-a-kind beauty set comes with a cordless, cosmetic-g...

Spring is popping up all over, and so are these happy little hens! Delight toddlers with a new type of wooden puzzle that teaches cause and effect ...

Get behind the wheel for action-packed fun! Perfect for outdoor playtime, this 9" remote control monster truck drives on any surface. It's even amp...

Encourage young artists' creativity with this gorgeous set of 12 jewel-tone colorbrushes (one end watercolor pencil; other end brush). Draw beautif...

Say hello to Kai, the whimsical teddy bear with a modern twist! This 12-inch charmer features an extra-large head and ears that give him tons of pe...

Tweens and teens make, wear, and trade stackable beaded jewelry with cute Kawaii charms! Everything's included in this kit for besties to craft 12 ...

Give the gift of a new hobby! Creative tweens and teens learn the art of tiny origami with this all-inclusive kit. They'll carefully fold colorful ...

The aliens are coming! Quick, use your foam ball blasters and defend the household! This fun new target blasting game gets kiddos moving and giggli...

Load up hours of imaginative adventures with this double-decker car transporter! A chunky design with intuitive buttons makes it easy for toddlers ...

Help your baby drift off peacefully with this soothing crib companion. Featuring soft silicone sensory balls that glow and dim gently, it doubles a...

Peel back the lid of this Cup Noodles-inspired craft kit to make KPop Demon Hunter-worthy bracelets! A perfect gift for trendy tweens, we recommend...

Introducing the LED Light Up Bounceback from Waboba: the new nighttime edition with a glowing Moonshine Ball on a leash. This light up Moon Ball sh...

Get your brick on! In this fun new party game, teams race to build models out of LEGO bricks. Each team has two players: the Instructor, who descri...

If your preschooler is obsessed with farm animals and barnyard life, introduce them to this beautifully illustrated memory and matching game. Kids ...

Give the gift of a new hobby! Creative tweens and teens learn the art of wool felting with this all-inclusive kit. They'll carefully poke colorful ...

We're all for coloring outside the lines and creating your own sparkle - but if kiddos feel like they've made a mistake with these markers, they ca...

Clip this cute hoodie keychain on your kiddo's backpack and they'll always have miniature fun on the go! Tucked inside the inner pocket of the swea...

Step into your composer era and bring the music with you wherever you go with KaKo'o Mini Keychain Silicone Instruments! Designed for fun, function...

Welcome to the out-of-this-world Momiji universe, where anything is possible! You could meet extraterrestrial friends, explore unknown galaxies, an...