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Quality you can feel: this gorgeous alphabet book brings learning to life in an interactive way for toddlers! Each page is thick and durable with b...

4 colored animals to be placed in the base according to the shape of the feet. The child looks at the shape of the foot to place it and turns the h...

All critters aboard! Get all seven adorable animals on board this wooden train set for a magical ride, whether they're facing forward or sideways. ...

Soothe baby and reassure children who are afraid of the dark with an eco-friendly plush penguin that doubles as a nightlight and sound machine. Tra...

Soothe baby and reassure children who are afraid of the dark with an eco-friendly plush turtle that doubles as a nightlight and sound machine. Tran...

Truffles Sheep is super soft in textured cream fur. With beige muzzle, trotters and ears, this sheep can sit up or lie flat for perfect cuddles eve...

Floats as a boat, sinks as a sub! This interactive, transforming tub toy encourages cause-and-effect thinking, reasoning, and teaches basic physics...

BATH TIME, BIG TIME. Fun just went, like, totally tubular. If your little dude or dudette is already a fan of PIPES and COGS (because no duh) then ...

Make bath time fun with this splendid speedboat, complete with a tubing bear! Pull the back on his string and the boat will actually move through t...

Embark on a cruise across the bathtub. Navigate the wading pool. Even splash around in the occasional mud puddle. There's no end to the Good Green ...

Roll them, stack them, nest them, sort them, and combine them with all your other toys. You can build them into a castle, arrange them into a smile...

Made from all-natural organic rubber, this tiny Turtle from our Ocean Buddies Collection is easy for tiny hands to grip. And when shaken, it respon...

The Learning Lovey by Baby Jack will be a perfect to grow with your child. The soft, plush fabric and crackling material are perfect for kids of al...

Delve into a world of crinkly, crackly and squishy unicorn fun. Sparkly, pastelley enjoyment from page to page. These unicorns are showing off thei...

Add sensory fun to bath time with these unicorn water squirters and magical flashing LED bath toys! These enchanting unicorns squirt water for inte...

Valery the Raspberry is a chewable baby toy for teething, bath time and sensory play inspired in raspberries. Its realistic textures help stimulate...

Discover the soothing comfort of Velociraptor Warmies, filled with real French lavender for a calming aromatherapy experience. Simply microwave for...

It's cuddly, really! Here's your chance to hug a venus fly trap without any of the bugs. Give it a squeeze and feel the softness! 24 squishy inches...

Viggo Mammoth might come from the Ice Age, but his squidgy tummy is a lovely warm grey. Viggo has a fleecy hairdo, rumpled ears and flopsy legs, wi...

Amuseables Eggplant just arrived in a very special veg box! Stretchy-soft in blush plum fur, with a sweet friendly smile and a green stalk hat, thi...

More stretchy than crunchy, Vivacious Radish is a most refreshing friend! Perky in pink-white ombre fur, with a plume of stitchy green velour leave...

Vivacious Vegetable Beetroot is plump and punky in rich royal purple. A bubbly bopper with a three-leaf updo, this colourful cutie brings joy to an...

Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, this bright orange buddy has a punky ...

Vivacious Vegetable Sweetcorn is all dressed up in fresh field fashion! Sunshine-yellow, with bobble-soft kernels, this cuddly cob wears a stretchy...